Art & Copy

Art & Copy trailer

Interview with Doug Pray; director of ‘Art & Copy’

This piece of information came from Ads of the World in the form of a tweet and what immediately caught my attention was the two prominent words, advertising and inspiration. Judging by just the trailers available, Art & Copy is a show that I presume will enlighten many creatives wannabe and spur those who are in it. Haha!

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

As an advertising graduate, I know how important inspiration is to all ads, sleepless nights spent on trying to come up with a concept while keeping any open mind to ALL source of inspiration. Successful or not is another thing and as described by the director, Doug, it’s amazing to know how these (very) successful ads/artwork comes from a very human source of inspiration. No tricks or formula is needed, while some creatives are blessed with the knowledge of knowing what people wants, the others simply keep an open mind/heart/eyes to things around them.

My personal favourite sentence made in the show is “creativity can solve anything! anything!” by George Lois. Not that I live by this statement, but it acts as a reminder to me how creativity shouldn’t be compromised by anything and that there is always a reason, time and space for creativity. Creativity can be expressed everywhere, even in the most unknown place.

Described as a must watch for all creatives, which I cannot agree more, from what I gather, it’ll be out in Summer (which I have NO idea when it’ll be) of 2009, 21 AUG 2009 in New York. But it seems like there isn’t any news for it in Singapore. For those who hears/knows anything about it, please share, will be thankful for such piece of information.


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