The Best Present by Electrolux

Simple yet heart warming – a very true message that even on Mother’s Day, our Moms do think about us! As my mom’s birthday is often two/three weeks away from Mother’s Day and she’ll always say the same thing, “Don’t need to celebrate twice, especially since all restaurants are going to rip you off.” In this instance, making sure that her meals are well taken care of might often be disregarded or even taken for granted, but deep down inside we all know that it’s something that hit a raw nerve in us! So on, give your closet one a huge hug right now!!

New Arrivals (Advertising) – March 2010

1. THIS IS ADVERTISING – Eliza Williams

“This is Advertising” addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising. The book will be a combination of commentary from leading industry figures accompanied by a rich selection of visuals to explain what is being discussed. The book will be split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter will contain a series of case studies which will be presented through a short text, illustrations and captions. An overall introduction to the book and to each section will offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book will be visually impressive while also providing some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.
PRICE SGD 49
2. COPYWRITING: Successful Writing for Design, Advertising, and Marketing

Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.

Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.

Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
PRICE SGD 35
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Check out the FACEBOOK or NOTES for more exciting titles available. And now if you have twitter, do remember to join the TWITTER.COM/BASHEER GRAPHIC and get a wooping 20% DISCOUNT off your ALL BOOKS other than Magazines/Nett Priced Items! Valid till 31ST MARCH 2010! So FOLLOW away now!

Good Ideas Glow In The Dark

Adris Group’s annual report! Totally rocks! Yes, annual reports should ALL look like this and less of corporate, funky has always been IN and the later, has always been OUT! Simple idea, effective message!

It’s like how my recent conversation with a friend ended up with, simple is good. Easier said than done! I’d be printing this statement and sticking it in the office desk as a daily reminder. From work, to thoughts and even life, yes, simple is what I strive for!

Creative team: Bruketa&Zinic OM / Davor Bruketa, Nikola Zinic (Creative Directors), Daniel Vukovic, Ivan Cadez (Copywriter), Tomislav Jurica Kacunic (Art Director), Igor Miletic (Designer), Radovan Radicevic (DTP), Ivanka Mabic (Account Director)

// taken from http://creativebits.org/inspiration/good_ideas_glow_dark //

audrey tautou in chanel no˚5 commercial

Riding on the Coco Chanel heat, here is Audrey Tautou in it’s latest commercial. It is just something about Tautou that has this certain attraction towards her viewers and her subtle smile that is captivating. She always manages to portray her role in any show very well, it is as though it’s a real life experience for her.

I believe that Coco Chanel is like no other, we are definitely looking out for it. I’ve got a friend who is an avant ‘fan’ of her works. So Ivy, here’s for you.