Read #01


New Arrivals (Advertising) – March 2010

1. THIS IS ADVERTISING – Eliza Williams

“This is Advertising” addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising. The book will be a combination of commentary from leading industry figures accompanied by a rich selection of visuals to explain what is being discussed. The book will be split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter will contain a series of case studies which will be presented through a short text, illustrations and captions. An overall introduction to the book and to each section will offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book will be visually impressive while also providing some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.
2. COPYWRITING: Successful Writing for Design, Advertising, and Marketing

Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.

Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.

Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Check out the FACEBOOK or NOTES for more exciting titles available. And now if you have twitter, do remember to join the TWITTER.COM/BASHEER GRAPHIC and get a wooping 20% DISCOUNT off your ALL BOOKS other than Magazines/Nett Priced Items! Valid till 31ST MARCH 2010! So FOLLOW away now!

Haji Lane + Basheer Graphic Books @ TEH GU LAI LEOW flea

Still stuck on not knowing what to get for someone this Christmas? Fret not! The shops at Haji Lane presents TEH GU LAI LEOW! This time we have something for everyone!

Apart from the usual flea market picks, this time Basheer Graphic Books is participating, so design & art addicts please head on down for some great bargains on books, magazines, cameras and other art related stuff!

We have live performances from DJ Joe and Cove Red, specially for those who wants the best of both worlds. The hyped up ones or the chilled/relac one conner (aka ME!)

Love Da Music will be selling CDs from their stable of cool artistes that they represent. After all that shopping go get some great deals on Bavaria Beer from Mono+ to quench that thirst!

Do help to spread the good news too!
Hope to see all of you’ll!

Details: Teh Gu Lai Leow Flea Market
Date: 20th December 2009 (Sunday)
Time: 12PM – 7PM
Venue: Haji Lane (Nearest MRT station – Bugis)

Check out the event’s page for more details

Cat Socrates

in the mist of all the hustle and bustle, located in this obscure conner at the 3rd level of bras basah, cat socrates has already of it’s ‘loyal’ followers, who never seems to get bored or tired of this place. not only because of the very nice lady behind the counter, but also it’s the atmosphere that plays a very important role. armed with a good book in hands + hot coffee, i think i can stay the whole day there and not get bored!

they have a range of intriguing stationery, especially their note books! i must get my hands on them real soon! their choice of music is one that gets me very interested, it’s not the commercial kind and definitely not your usual daily songs.

you can check out their catalogue online, or follow their blog daily.

#03-39b bras basah complex
231 bain street
singapore 180231

2:00PM – 9:30PM (monday)
11:30AM – 9:30PM (tuesday – saturday)
11:30AM – 8:00PM (sunday)

+65 63330870 or

and if anyone of you’ll drop by on a weekday, do call me, my office is just directly opposite this place.

// images via cat socrates //

asylum sale

asylum is having a store room sale from the 14 – 16 may 2009. do drop by if you have the time, they have a range of good sleek items and they carry a very interesting range of cd’s, think alternative/electronic.

do check out their site for more details on what items they carry.

// via asylum //