Simple yet heart warming – a very true message that even on Mother’s Day, our Moms do think about us! As my mom’s birthday is often two/three weeks away from Mother’s Day and she’ll always say the same thing, “Don’t need to celebrate twice, especially since all restaurants are going to rip you off.” In this instance, making sure that her meals are well taken care of might often be disregarded or even taken for granted, but deep down inside we all know that it’s something that hit a raw nerve in us! So on, give your closet one a huge hug right now!!
1. THIS IS ADVERTISING – Eliza Williams
“This is Advertising” addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising. The book will be a combination of commentary from leading industry figures accompanied by a rich selection of visuals to explain what is being discussed. The book will be split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter will contain a series of case studies which will be presented through a short text, illustrations and captions. An overall introduction to the book and to each section will offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book will be visually impressive while also providing some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.
PRICE SGD 49
2. COPYWRITING: Successful Writing for Design, Advertising, and Marketing
Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.
Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.
Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.
Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
PRICE SGD 35
Check out the FACEBOOK or NOTES for more exciting titles available. And now if you have twitter, do remember to join the TWITTER.COM/BASHEER GRAPHIC and get a wooping 20% DISCOUNT off your ALL BOOKS other than Magazines/Nett Priced Items! Valid till 31ST MARCH 2010! So FOLLOW away now!
Art & Copy trailer
Interview with Doug Pray; director of ‘Art & Copy’
This piece of information came from Ads of the World in the form of a tweet and what immediately caught my attention was the two prominent words, advertising and inspiration. Judging by just the trailers available, Art & Copy is a show that I presume will enlighten many creatives wannabe and spur those who are in it. Haha!
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
As an advertising graduate, I know how important inspiration is to all ads, sleepless nights spent on trying to come up with a concept while keeping any open mind to ALL source of inspiration. Successful or not is another thing and as described by the director, Doug, it’s amazing to know how these (very) successful ads/artwork comes from a very human source of inspiration. No tricks or formula is needed, while some creatives are blessed with the knowledge of knowing what people wants, the others simply keep an open mind/heart/eyes to things around them.
My personal favourite sentence made in the show is “creativity can solve anything! anything!” by George Lois. Not that I live by this statement, but it acts as a reminder to me how creativity shouldn’t be compromised by anything and that there is always a reason, time and space for creativity. Creativity can be expressed everywhere, even in the most unknown place.
Described as a must watch for all creatives, which I cannot agree more, from what I gather, it’ll be out in Summer (which I have NO idea when it’ll be) of 2009, 21 AUG 2009 in New York. But it seems like there isn’t any news for it in Singapore. For those who hears/knows anything about it, please share, will be thankful for such piece of information.