New Arrivals (Advertising) – March 2010

1. THIS IS ADVERTISING – Eliza Williams

“This is Advertising” addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising. The book will be a combination of commentary from leading industry figures accompanied by a rich selection of visuals to explain what is being discussed. The book will be split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter will contain a series of case studies which will be presented through a short text, illustrations and captions. An overall introduction to the book and to each section will offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book will be visually impressive while also providing some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.
PRICE SGD 49
2. COPYWRITING: Successful Writing for Design, Advertising, and Marketing

Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.

Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.

Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
PRICE SGD 35
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Check out the FACEBOOK or NOTES for more exciting titles available. And now if you have twitter, do remember to join the TWITTER.COM/BASHEER GRAPHIC and get a wooping 20% DISCOUNT off your ALL BOOKS other than Magazines/Nett Priced Items! Valid till 31ST MARCH 2010! So FOLLOW away now!

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New Begining – Work is good

Good news everyone, I finally landed myself a JOB! Yes, you heard that right, a JOB! I cannot stress how thankful and awesome this piece of news is. I guess it is the BEST birthday present for myself. I have got no one else to thank but the mighty Lord who has shown so much favour upon my life. He choose to close a door and opened the other (awesome) door for me.

What I’d be doing is still very vague, I know that what I’m supposedly to do is curating of books. So what I do basically is research, liaise with artist/designers to feature their work in our publications. Isn’t that awesome!? Technically, I get paid to surf the net! Haha.

I can’t say that this current job has much relation with what I studied previously, but it definitely helps when I have design background.

Goodbye advertising (maybe for the time being or for good?), hello publishing!

I would be starting work on Monday, 23rd March 2009! I am definitely looking forward to it. At the same time, Happy Birthday to me!!